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It’s a common story in the beverage industry. An independent distributor works like hell to make a brand like Red Bull, SoBe, Snapple and Vitaminwater a hit. Then, once the middle man achieves success, the brand gets pulled away and given to a larger distributor. Either that or the brand strikes a deal with Coca-Cola or PepsiCo who have their own powerful distribution networks.

Now the small distributor has lost one of its top sources of revenue.

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