Social Networks Key Way to Target Gen-Mobile

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NEW YORK Americans who visit social networking sites such as Facebook and MySpace are more than three times as likely to download music or video files on their mobile phones than those who have never entered such sites, according to a new report from Ipsos Insight.

The report, “Profile: Social Networker,” also shows that social networkers in the U.S. are more than twice as likely to send a text message, play a video game, pay a bill or download a ring tone or game on their mobile devices than their non-networking counterparts.

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