Social Network Ads: Too Close, Too Personal?

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NEW YORK When Facebook CEO Mark Zuckerberg meets with advertisers and agencies here on Tuesday, he will introduce what the company is billing as nothing less than “a new way of advertising.” To live up to that claim, Facebook will need to walk the line of getting brands close to its users without scaring them.

Facebook is expected to unveil an ad model that will show ads to users on and off the site based on their profiles, social connections and their friends’ recent activities.

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