Is The Social Media Party Winding Up?

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Perhaps it’s the siren call of summer, but the sizzling growth of social media sites in 2006 showed signs of cooling in June.

Both ComScore Media Metrix and Nielsen//NetRatings (owned by Adweek parent VNU) reported U.S. visits to sites like MySpace and Facebook trailed off in June. Visitors to MySpace grew less than 2 percent from the previous month to 52.3

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