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NEW YORK Digital advocates often proclaim the imminent death of the 30-second spot, but the interactive industry might now be witnessing the demise of its own version of the commercial: the campaign microsite.
The growth of social media is causing marketers to realize they cannot expect consumers to always seek them out. Web widgets and video-sharing tools make it easy for any user to take content that formerly might have lived only on a brand site with them wherever they go.