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With more people staying at home, communicating through digital channels and aiming to maintain at least six feet of distance from others at all times, fresh breath has declined in importance.
During a Q1 earnings call with analysts, Hershey’s chairman, president and CEO Michele Gross Buck said the widespread practice of social distancing has hurt company sales of gum and mints. In recent weeks, demand has dropped 40% to 50%.
“These categories are much more functional than emotional,” said Buck.
Hershey’s gum and mint brands consist of Ice Breakers, Breath Savers and Bubble Yum.