Social Distancing Proves Bad for Gum and Mint Sales

Hershey's said demand has dropped 40% to 50% in recent weeks

People keeping a distance
Fewer people seem to care about fresh breath during the Covid-19 outbreak. Getty Images

Key insight:

With more people staying at home, communicating through digital channels and aiming to maintain at least six feet of distance from others at all times, fresh breath has declined in importance.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.