Social Distancing Proves Bad for Gum and Mint Sales
Hershey's said demand has dropped 40% to 50% in recent weeks
Fewer people seem to care about fresh breath during the Covid-19 outbreak.
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Key insight:
- A similar drop in gum sales due to high unemployment occurred during the Great Recession.
- Fewer people are buying gum for social reasons, and foot traffic to convenience stores is way down.
With more people staying at home, communicating through digital channels and aiming to maintain at least six feet of distance from others at all times, fresh breath has declined in importance.
