Social Content Tops Webby Ad Nominations

Wieden + Kennedy, Buzzman campaigns lead category

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As the industry navel gazing and back patting that marks 2011’s advertising awards season approaches full force, the digital zeitgeist appears to increasingly favor creative work that blurs the line between entertainment and marketing.

“[Advertising] is all about not just these sort of discrete campaigns, but it’s all about how all these different things touch each other–the way that advertisers are trying to earn consumers’ attention by creating great content and having great writing and using celebrities and social media to get it out there,” said David-Michel Davies, executive director of the Webby Awards, which announced Tuesday its nominations for a range of online categories – including 90 in interactive advertising.

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