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On the latest episode of Social Confidential, where Adweek’s social media editors take a look behind the logo to find out who’s tweeting and sharing from major brands, audience engagement editor Jess Zafarris talks with Nathan Allebach, who is known for his unusual approach to managing the Twitter account for frozen meat brand Steak-umm.
“People think it’s bizarre, ironic, and funny when a frozen meat company points out the importance of critical thinking, but chances are the same message would never ‘go viral’ if it was from a person,” Allebach wrote in one tweet.
Allebach
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