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In Adweek’s new video series, Social Confidential, we look behind the logo to find out who’s tweeting, posting and sharing from major brands. In today’s episode, we feature Aviation Gin senior brand manager and 2020 Young Influential Adrian Molina.
Be it with the speed at which the brand replied to the 2019 Peloton holiday ad or Maurizio Cattelan’s “The Comedian” (the art piece consisting of a banana duct-taped to a wall), Molina notes that “pop culture provides the very fun challenge of staying on your toes and relevant, knowing how to react and adapt the brand to these cultural moments in real time.”