Social Confidential: How Aviation Gin Leverages Real-Time Pop Culture

We talk social, Quarantini and OnlyGins with one of Adweek's 2020 Young Influentials

On Social Confidential, Adweek spoke with Adrian Molina, who runs the official Twitter account for Aviation Gin. - Credit by Adweek
Headshot of Julian Gamboa

In Adweek’s new video series, Social Confidential, we look behind the logo to find out who’s tweeting, posting and sharing from major brands. In today’s episode, we feature Aviation Gin senior brand manager and 2020 Young Influential Adrian Molina.

Be it with the speed at which the brand replied to the 2019 Peloton holiday ad or Maurizio Cattelan’s “The Comedian” (the art piece consisting of a banana duct-taped to a wall), Molina notes that “pop culture provides the very fun challenge of staying on your toes and relevant, knowing how to react and adapt the brand to these cultural moments in real time.”

Watch below for insights on how Molina is keeping the Aviation Gin brand a part of pop culture.

@juliangumbo Julian Gamboa is a social media and marketing manager at Adweek.