Sochi Pavilion That Took Giant 3-D Selfies Wins Innovation Grand Prix

3 other fascinating ideas win Lions in the category

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CANNES, France—Russia made history here tonight, winning the Grand Prix in the Innovation Lions category for a telecom's installation at the Sochi Olympics that used sophisticated technology to let visitors take giant 3-D "selfies" on a board that acted like a huge pin screen.

The so-called MegaFaces Pavilion, sponsored by MegaFon, consisted of 11,000 telescopic cylinders, each of which represented a pixel. As on a pin screen, the cylinders could extend to form the shape of the faces, and LED lights at the ends of the cylinders added the proper color and shading.

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