Soccer Players Like Cristiano Ronaldo Hold a Special Kind of Influence Over Brands

The impact of his recent actions moving Coke bottles out of view at a press briefing showcase that

When Portugal’s Cristiano Ronaldo moved two bottles of Coca-Cola on out of view in a press conference during Uefa’s Euro 2020 tournament, perhaps even he couldn’t have predicted the impact. In doing so, he supposedly wiped billions off the market value of one of the world’s biggest brands.