SoCal Shop Assists Tsunami-Relief Effort

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

LOS ANGELES Independent Black Lab has crafted a multi-faceted marketing campaign on behalf of the upcoming “Force of Nature” tsunami-aid benefit concert, the agency said. Television work broke Friday in Southeast Asia.

The event, featuring popular Asian musicians as well as Western artists Black Eyed Peas, Backstreet Boys, Lauryn Hill, Wyclef Jean, Boyz II Men and others, is scheduled to be held March 18 in Kuala Lumpur, Malaysia.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in