Sobieski Vodka Has Anything But a Sob Story

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Brand: Sobieski vodka
Headquarters: Palm Beach Gardens, Fla.
Product: Premium Polish vodka
U.S. launch date: 2007
Sales: 200,000 cases in the U.S. in its first year
Target demo: Vodka drinkers of any age (well, over 21, of course)
Competition: All vodka brands regardless of price, from $10 to $50
Distribution: In all 50 states
Claims: “Consumers don’t have to pay a king’s ransom to get superb vodka.”
Secret weapon: $10.99

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