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First there was SoBe. Then there was the Original Soup Man. Now, the mastermind behind those projects, John Bello, is at it again. This time, he’s behind a new line of beverages called Adina Holistics.
Adina Holistics is a line of five “herbal elixirs” that are 100 percent USDA organic, fair-trade and gluten free. The drinks launched in California and New England in April, and are now rolling out in New York. Bello, by leveraging the same distribution network SoBe used a decade ago, said it would be available in 80 percent of the country by the summer.
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