How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Looking to keep the pressure on Coca-Cola’s Vitaminwater, competitor SoBe Lifewater is getting social this summer.
The PepsiCo-owned brand will lean heavily on traditional ads as well as an extensive social media campaign to promote its two new flavors: Acai Fruit Punch and Mango Melon.
The latest additions to its zero-calorie product line are both naturally sweetened by Stevia.

INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in