SoBe Celebrates Adrenaline Junkies

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NEW YORK Squeaky Wheel Media has launched a new online initiative for SoBe that showcases “Team Lizard,’ a group of athletes sponsored by the Pepsi-Cola North America-owned beverage brand.

The site (www.sobebev.com) carries the schedule, statistics, biographies, photos and videos of skydiver Greg Nevolo, skateboarder Ryan Sheckler, alpine skier Bode Miller and snowboarder Torah Bright, among other adrenaline junkies.

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