The Big Game

Real Men Need Real Soap, Dr. Squatch Tells Viewers in First Super Bowl Ad

Comedian James Schrader tells men it's time to change how they get clean

The brand aims to take over the men's personal care market in 2021. Dr. Squatch

By Emmy Liederman

February 3, 2021

In its first-ever Super Bowl ad, Dr. Squatch wants men to know there is nothing more attractive than good hygiene. That’s right—that lonely three-in-one bottle of body wash, shampoo and conditioner sitting by itself in your shower is just not cutting it.

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Emmy Liederman
Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.
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