Real Men Need Real Soap, Dr. Squatch Tells Viewers in First Super Bowl Ad

Comedian James Schrader tells men it's time to change how they get clean

In its first-ever Super Bowl ad, Dr. Squatch wants men to know there is nothing more attractive than good hygiene. That’s right—that lonely three-in-one bottle of body wash, shampoo and conditioner sitting by itself in your shower is just not cutting it.