How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Are you looking to create more “engagement” between your brand and consumers? You’re in good — if sometimes misguided — company. Marketers, having recognized the futility of the carpet-bomb-your-way-to-awareness paradigm, are making this the metric du jour. There’s only one problem: Engagement, by itself, isn’t really a useful measure of success online.
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