So Passé To Watch TV On A Plain Old TV Set

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Television viewing is moving in two different, opposing directions: An increasing amount of TV is watched on oversized screens. (A sad report last week noted a rise in the number of toddlers killed when big TV sets topple over onto them.) At the same time, an increasing amount of TV is viewed on screens small enough that people can carry them hither and yon. As to the latter variety, a study by research firm Telephia finds that the mobile-TV audience in the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in