Snyder's of Hanover Made a Pretzel Keg for Oktoberfest

The Campbell's snack brand is encouraging people to celebrate at home

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Key Insight:

Add Oktoberfest to the list of events either altered or canceled due to the ongoing public health crisis.

With the celebration, hosted annually in Munich, Germany, called off, Campbell’s snack brand Snyder’s of Hanover is attempting to bring a semblance of the merriment into people’s homes instead. The company has partnered with New York-based craft brewery Captain Lawrence to create a novel product that combines the two staples of Oktoberfest: pretzels and beer.

The

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