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BOSTON-Snyder Communications is hoping a planned separate stock offering for its interactive units, now joined under the Circle.com banner, will yield a new source of revenue to fuel expansion plans.
As the stock will initially only be available to employees and other existing shareholders as a dividend, the Bethesda, Md.-based holding company believes the offering will become a “recruitment and retention tool which should make a vast difference in how we build our business,” said Eric Snyder, co-founder of Circle Interactive in Boston, one of the units inside Circle.com.
“The idea of coming out as a separate entity is to invest in our own growth .
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