Snyder Departs DDB

Direct-response specialist Bennett Kuhn Varner has appointed Danny Snyder chief creative officer.

Snyder, 55, ar-rives in Atlanta from Dallas, where he served as executive creative director at DDB Direct.

“Danny brings big-league creative talent and exceptional marketing knowledge,” said BKV president Brent Kuhn.

Snyder spent 15 years at DDB. Previously, he was a creative director at Bozell & Jacobs Direct, also in Dallas. His brand experience includes IBM, American Airlines, Pepsi, Blockbuster and Frito-Lay.

Snyder arrives at BKV at a time when advertisers, pressured by the economic downturn, are increasingly turning to direct mail and telemarketing for quick, quantifiable bottom-line impact.

“Clients want accountability,” said Snyder “They’re spending millions and aren’t sure whether they’regetting the biggest bang for those dollars. With direct response, you im-mediately know whether an ad is working or not.”

Similarly, the Internet, despite its failure to deliver in other e-commerce arenas, has become a powerful direct-marketing tool.

“More business is flowing into our interactive division,” said Snyder. “The Internet is now the cheapest one-on-one interface between client and consumer. With the bells and whistles we attach, we can target and track response precisely.”

At BKV, Snyder replaces founding partner Dick Bennett, who is retiring. He oversees a 17-member staff working on local accounts that include Cingular Wireless, EarthLink and Matria Healthcare.