Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The “blanket with sleeves” is back with a bigger selection.
Snuggie, which shot to popularity this winter and became a pop culture punchline with parodies on YouTube, is returning in September with new styles and a kids’ version.
The product, marketed by Allstar Marketing Group, will still be available in the original one-size-fits-all version, but the company has added some new colors to the mix, including camel and hunter green plus Snuggie Wild Side, which comes in leopard and zebra print.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in