Snoop Dogg’s Gin Indoggo Bottles His Persona

By injecting the brand into DJ sets, concerts and rap lyrics, the marketing maven is more than just a pitchman

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Snoop Dogg’s ever-expanding array of consumer products now includes a gin for people who share his taste for the botanical spirit. Specifically, his Indoggo is for drinkers who would prefer a little less juniper, the essential ingredient that unites all spirits called gin.

Snoop has had marketing deals with Corona beer and Bic lighters (in keeping with his personal brand, in one ad for Bic, Snoop jokingly asks Martha Stewart to share a bowl), and has made substantial investments in the cannabis industry.

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