Snoop Dogg’s Gin Indoggo Bottles His Persona

By injecting the brand into DJ sets, concerts and rap lyrics, the marketing maven is more than just a pitchman

Snoop Dogg’s ever-expanding array of consumer products now includes a gin for people who share his taste for the botanical spirit. Specifically, his Indoggo is for drinkers who would prefer a little less juniper, the essential ingredient that unites all spirits called gin.