Snoop Dogg Raps About His Favorite Subject (Himself) in 'My Way' Remix Sponsored by Adidas Originals

Grammys campaign both a music video and brand film

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Cordozar Calvin Broadus Jr.—better known to most people as Snoop Dogg—is a busy man.

When he’s not talking cooking with Martha Stewart on their new VH1 show or taking a break to shoot a T-Mobile Super Bowl ad, he’s making cameos in dystopian art-house brand films promoting Adidas’ Originals sneaker line.

Sunday night’s Grammys broadcast saw the debut of a brand new Originals ad that doubles as a Snoop music video. It effectively extends his cameo in the earlier spot with a remix of the Frank Sinatra classic “My Way” that both traces Snoop’s own rise and continues the sneaker brand’s “Original Is Never Finished” campaign.

Adidas Originals global agency of record Johannes Leonardo created the film.

Viewers who weren’t overwhelmed by the video’s sensory onslaught may have noticed that Snoop spent the majority of the track rapping about his own career while dropping more than enough Adidas references to satisfy his contract.

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