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Snickers surprised and delighted Super Bowl viewers last year with Betty White getting flattened on a football field in the “You’re Not You When You’re Hungry” campaign from BBDO New York. This year, Richard Lewis and Roseanne Barr will carry the message for the Mars candy brand in a commercial called “Logging” that will air during the third quarter.
Details on the setting have not yet been revealed, but the campaign, which kicked off on the Super Bowl last year, so far has featured the celebrities acting as the person who is weak, grumpy or unbearable because they are hungry.
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