Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Masterfoods has shuttered a microsite featuring its 30-second “Mechanics” spot from Sunday’s Super Bowl, in response to complaints from the Gay & Lesbian Alliance Against Defamation and the Human Rights Campaign, among others.
The spot, from Omnicom Group’s TBWA\Chiat\Day in New York, depicts two mechanics eating opposite ends of a Snickers bar until their lips meet and they break apart. Sheepishly, one mechanic then says he thinks they just kissed. To erase the thought, they decide to “do something manly” and each pulls a clump of hair from his chest.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in