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Snickers is following up its Betty White-Abe Vigoda Super Bowl victory with another celebrity duo representing the Mars brand’s new tagline, “You aren’t you when you’re hungry.” In a spot breaking next week from BBDO in New York, Aretha Franklin and Liza Minnelli take a road trip. Actually, the spot is about four guys in a car, but when it opens, Aretha’s in the back seat complaining about the AC and smacking one of the guys in the head.
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