Snickers' 2020 Super Bowl Spot Will Mark 10 Years Since Betty White's Hungry Ad

This will be the the brand's first appearance since 2017

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Snickers is back in the Super Bowl for 2020 to celebrate the 10th anniversary of the award-winning “You’re Not You When You’re Hungry” campaign, which aired during Super Bowl XLIV in 2010.

“We have a lot to celebrate this year—the new ad not only honors the 10th anniversary of one of the most well-known campaigns in advertising history, but also marks the 90th anniversary of the iconic Snickers candy brand,” said Josh Olken, Snickers’ brand director.

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