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We’ve all seen the lines of customers wrapped around buildings and down city blocks outside shoe shops on the day a new model drops, and the frantic social media posts as sneakerheads get their hands on the latest kicks. But would the obsession take a backseat in the face of a zombie infestation, alien invasion or catastrophic meteor storm? What if they all happened at once?
According to Foot Locker’s new “No Matter What” campaign by BBDO,
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