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NEW YORK — Building upon its offline campaign that personifies its bottles, Snapple is asking people to submit their real-life stories online for the chance to have it re-enacted by the bottles in a TV spot.
The “What’s Your Story” promotion (http://wys.snapple.com/story/), which runs through July 30, encourages “offbeat, quirky stories that have happened to you or your friends.”
Four stories will be selected as finalists based on creativity, humor and appropriateness to be made into a Snapple spot.
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