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Snapchat’s Latest Updates to Its Commerce Experience Hint at Things to Come

Users can now shop from 5 influencers directly on the platform

Kylie Jenner, Kim Kardashian West, Shay Mitchell, Spencer Pratt and Bhad Bhabie are the first to receive the new feature.Snapchat
By Ann-Marie Alcántara

June 10, 2019

Snapchat’s continuing its heavy push into commerce by bringing native checkout to five influencers on the app.

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

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