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Snapchat’s continuing its heavy push into commerce by bringing native checkout to five influencers on the app.
On June 6, Kylie Jenner, Kim Kardashian West, Shay Mitchell, Spencer Pratt and Bhad Bhabie received a small update to their profiles: a shop button that lets users buy items from their respective brands (Kylie Cosmetics, KKW Beauty, Béis, Pratt Daddy Crystals and BHAD Goods). The native commerce feature is powered by Shopify and is the same technology that was previously used with SeatGeek