Snapchat’s Latest Updates to Its Commerce Experience Hint at Things to Come

Users can now shop from 5 influencers directly on the platform

Kylie Jenner, Kim Kardashian West, Shay Mitchell, Spencer Pratt and Bhad Bhabie are the first to receive the new feature. Snapchat

Snapchat’s continuing its heavy push into commerce by bringing native checkout to five influencers on the app.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.