Snapchat Unveils Research on Its Users’ Holiday Shopping Season Plans

Planning begins an average of two to three months before Christmas

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Christmas in August? Snap Inc. released new research to help marketers and advertisers better gauge the impact of Snapchat’s audience during the holiday shopping season.

Snap vice president of sales, Americas Peter Naylor will present the results of the company’s research during a webinar Tuesday (Aug. 11) at 1 p.m. ET, and interested people can RSVP here.

The platform experiences consistently high engagement during the holiday season, with over 200 million people engaging with augmented reality on New Year’s Eve last year nearly 13 billion times, and global spikes in Story

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