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If you're on Snapchat today scrolling through the sports-centric channels on Discover you're likely to see an invitation from Under Armour to play a game.
That game, It Comes From Below, allows Snapchat users to enter the world created by Droga5's latest ad campaign for Under Armour starring Cam Newton. Instead of watching the NFL star quickly dodge a variety of obstacles, you play as Cam Newton and your fingers are responsible for how fast—or if—he's able to avoid those obstacles.
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