Snapchat CEO Evan Spiegel Showed Up at Cannes to Meet With Advertisers After All
Threw a secret party, underscoring 'quiet' strategy
The app knows how to play the festival in France.
Snapchat/Adweek
CANNES, France—Snapchat bought a huge digital ad on the facade of the Palais des Festivals et des Congrès here this week, implemented other out-of-home advertising, but didn't do much else to woo festivalgoers this year, right?
