Snapchat Celebrates Daft Punk With Worldwide AR Experiences

The campaign marks the release of a special album by the musical duo

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Daft Punk’s Random Access Memories 10th Anniversary Edition releases Friday. To celebrate, Snapchat’s AR Studio partnered with the musician’s creative team to create a series of augmented reality experiences called “Daft Punk: Memories Unlocked.”

Beginning Wednesday, Snapchat users will be able to scan the original Random Access Memories album artwork with Snapchat’s camera to trigger a “crystal helmet” AR lens that causes a crystal Daft Punk helmet to appear on the screen in augmented reality. This lens will also let people listen to a Daft Punk track called Horizon.



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