Snapchat Celebrates Beauty Brands With New AR Lenses

Augmented reality experiences from Supergoop and OPI

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Snap is celebrating the power of Snapchat’s beauty community by highlighting two new AR lenses released by beauty brands Supergoop and OPI.

The Supergoop Lipshade Lens promotes the launch of the sunscreen company’s new Lipshade SPF 30 lip colors. The lens allows Snapchat users to virtually try on four different colors of the Lipshades in augmented reality. The lens also places makeup on the user’s face and gives them accessories like hats and earrings.

“For the launch of our Lipshade SPF 30, we chose to partner with Snap again as a way of building the lifestyle story of the product,” said Britany LeBlanc, CMO at Supergoop.



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