Snap Reveals New Augmented Reality Features for Events, Businesses

Stores can bring AR technology to their brick-and-mortar locations

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At its 2023 Snap Partner Summit, the social platform revealed new augmented reality features coming to Snapchat, as well as the AR Enterprise Services (ARES) technology suite, which brings the AR tech into its customers’ own apps, sites and stores.

As part of Snap’s multi-year partnership with concert promoter Live Nation, the company will bring AR experiences to 16 music festivals around the world, including Lollapalooza in Chicago and Governors Ball in New York.

Snap’s AR Compass and 3D map technology will be available to festival attendees, who will also have access to custom AR lenses that can be used in Snaps in the Snapchat application.



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