Snap Fitness Offers Leaner Gym Experience

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Brand: Snap Fitness
Headquarters:
Chanhassen, Minn.
Product: Mini, franchised fitness centers
Launch date: 2004
Sales: In 2006, Snap did $5.6 million in revenue and $980,000 Ebitda; in 2008, those numbers rose to $31 mil in revenue, $10.2 mil Ebitda.
Competition: Most directly, Anytown Fitness, but really any exercise alternative
Distribution: 1,700 franchised locations, mostly in the U.S., but also in Canada, India and, soon, Mexico.
Claims: “Fast. Convenient. Affordable.”
Secret weapon: “The member experience”
New product: Online member benefits, such as meal planners and health coaches, at Mysnapfitness.com







Talk about your micro machines.

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