SMZ Preps Campaign for Louisiana Pacific

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DETROIT Simons Michelson Zieve is debuting a new campaign for Louisiana Pacific’s SmartSide product this month.

The campaign from the Troy, Mich., agency will include business-to-business direct mail and print, which will appear in regional and national construction trade publications including Builder and Professional Builder through December. Consumer-directed efforts, including radio, print and outdoor, will be tested in three markets: Columbus, Ohio; Jacksonville, Fla.;

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