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NEW YORK The J.M. Smucker Co. reminds viewers that “With a name like Smucker’s it’s got to be good” with a lovely spot from Grey, New York, depicting the founders as young boys. Part of a new campaign breaking this week emphasizing the company’s family heritage, the commercial travels back to 1954 Ohio, where older brother Tom watches as young Richard waves an empty preserve jar over the fruit patches in a strawberry field. “Whatcha doing Richard, catching butterflies?” he asks.
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