SMS Wordsmith Cadman Dies at 64

NEW YORK Larry Cadman, a New York-based copywriter for more than 30 years with agencies such as Scali, McCabe, Sloves and Saatchi & Saatchi, died Feb. 18 from lung cancer. He was 64.

Cadman spent the early years of his career in the 1970s and ’80s at WPP Group’s SMS (which was acquired by Interpublic Group’s Lowe in 1993).

While there, he helped create a well-known TV spot showing a truck being lowered safely onto a Volvo while a voiceover asked, “How well does your car stand up to heavy traffic?”

He also worked on a spot there for Nikon that featured a man on a boardwalk dressed as a stereotypically tacky tourist who boasted that the Nikon One Touch was small enough to fit in your pocket, so that you “won’t look like a tourist.”

Cadman won multiple One Show and New York Art Directors Club awards, as well as several Clios and Cannes Lions.

Before being diagnosed in 2006, Cadman had moved to Florida with his wife, Caren, where he tried his hand at writing plays. However, the two had recently moved back to New York to accommodate his cancer treatment and reconnect with old friends.