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School’s out at All-Smoke High, the fictional home of the “Fighting Butts” that has been the focal point of Illinois’ efforts to combat teen smoking.
Hadrian’s Wall, which created the campaign with input from state high schoolers, has produced a 30-minute documentary-style program about the series.
The show, which will air through this month in downstate markets, is an attempt “to give the final episode of this soap opera an event feel,” said Kevin Lynch, a partner at the Chicago shop.
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