Smithsonian Launches Site Via R/GA

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NEW YORK — The Smithsonian Institution has launched a new site that is intended to act as a gateway to the 16 museums, the National Zoo and 60 Web sites affiliated with the Washington, D.C., museum and research complex.

The site (http://www.smithsonian.org/) was designed by R/GA, an Interpublic Group subsidiary, which won the assignment last fall following a review of undisclosed agencies.

The home page includes an Explore & Learn section, which links users to exhibition information from various museums based on areas of interest.



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