Smith’s Breaks First California Campaign

LOS ANGELES – Smith’s Food & Drug Centers, the Salt Lake City-based, one-stop grocery chain, will launch its first Southern California TV campaign this week through Mendelsohn/Zien, L.A. Smith’s will launch two 30-second spots, ‘Ant Farm’ and ‘Map,’ which take a look at the difficulties of running all over town to do errands.
Copyright Adweek L.P. (1993)