Smith To Ride With 'hopey' On U.S. Tour

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A Nascar licensee trying to create awareness for a cartoon character has awarded its ad account to The Smith Agency in Fort Lauderdale, Fla., without a review.
Named for its Elvis-like canine character, Hopey the Hound Dog Inc. is spending about $1.5 million in 1998 to promote visits to state fairs nationwide, said Roy Anthony Sciacca, president of HHD and producer of the U.S.

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