Smirnoff’s Spicy Tamarind Vodka Is Back in Time for Dia de los Muertos

This year, the seasonal favorite is packaged in a colorful, glow-in-the-dark bottle

GIF of Smirnoff
Smirnoff's spicy tamarind vodka was introduced in Mexico and select U.S. markets in 2017. Smirnoff

Smirnoff Vodka is bringing back its Spicy Tamarind in time for Día de los Muertos this year, but in a limited edition package that matches the energy and vibrancy of the holiday’s celebrations. The brightly colored bottle glows in the dark and displays a “solo y frio” message under blacklight when chilled.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.