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NEW YORK An epic new Smirnoff spot from JWT, London, illustrates the vodka’s extensive purification system with a dramatic sea adventure that is a visual treat. Directed by Daniel Kleinman, the special effects-laden spot, running online and on TV and in cinemas in the U.K., features all sorts of objects that have been buried on the ocean floor being inexplicably propelled out of the water and crashing onto dry land. The purge begins when a sailor throws an empty can overboard and gets hit in the head by it when he turns away.
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