Smirnoff Wants to Shake and Stir James Bond Fans With Movie Tie-in Campaign

The campaign features three spots released ahead of the 25th movie in the franchise, No Time To Die

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The James Bond movies always come packing when it involves premium brand promotions and the latest, No Time To Die, is no different—even if its release has been delayed by over a year. One brand partner, Smirnoff, wants audiences to remember its long-standing association.

The Diageo-owned Russian vodka aims to stir fans with excitement and remind them that the super spy himself has been drinking vodka martinis for almost sixty years. It will be featured once again in the 25th film of the series, due for release at the end of September.

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