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NEW YORK A TV spot that breaks today for Smirnoff Ice Triple Black aims to promote the malt-beverage brand’s Nascar sponsorship while urging fans to “Drink intelligently.”
The 15- and 30-second versions of the commercial feature Nascar driver Matt Kenseth, who arrives at a house party in his Smirnoff Triple Black race car. Kenseth slides out of the window and reaches back into the car to grab a six-pack of the “malternative” beverage.
As he begins walking into the house, his pit crew rushes to the car and strips it of its tires and steering wheel.
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